About The Authors
|Phil Basten and
Jane Mark are highly successful business owners in their own right. They have been helping
people succeed on the net for the past 8 years. Four years ago they joined forces and
launched their new company, JPE Advertising which grossed over 6 figures in its first
year. They have developed some of the most innovative scripts on the net, a comprehensive
list hosting script unequalled yet as an all round resource management system, a viral
advertising program called Twenty20 and their latest, highly popular program Free-Ad
Here's some info to help you get to know them better...
|Phil Basten is President of JPE Advertising.
A good friend once
described him as having more ideas than a dog has fleas. We think this was meant as a
He is an innovating, insightful, product generating, marketing machine. His focus is
developing products and services that work online. His favorite phrase is. "We
develop the marketing tools that others copy."
Phil has extensive knowledge in counseling, and sales training. His qualifications range
from being a charter member of the Australian Institute of Professional Counselors and a
holder of their highest diploma, to a certification in the Australian version of
"Train the Trainer," which simply means, he teaches people training methods and
techniques so they can train others.
Phil also has extensive marketing experience having been involved in the advertising
agency industry in Australia for more than 25 years working for such prestigious companies
as Ogilvy & Mather, Fortune Advertising and Leo Burnett as a concept creator/
copywriter. His contemporaries dubbed him, the "Ad-Man".
These vastly different fields have given Phil a unique insight into what makes people
tick, what they basically want, and why they respond the way they do.
He has created the ideas for a number of services owned and operated by JPE Advertising
among which are DamnSmart Ads, DSM, Adpro,
Autoblaster, Global Safelist Directory, WebPro Times, Joe
and Mable Show, Twenty20, Free-Ad Depot
Phil takes care of technical support, website design, product and concept development and
all round office entertainment.
|Jane Mark is CEO of JPE Advertising.
Jane is a pocket dynamo
who has a typical New York attitude. "Don't tell me how hard it is or how much effort
it will take, get it done."
Jane has extensive knowledge of the business world. She ran a multi-million dollar real
estate partnership called JED Management Corp, started her own successful catering
business and currently has an active catering cart business in Central Park. You guessed
it, it's called, "Janes".
Like, Phil she has extensive knowledge of peoples needs and behavior patterns having
received her masters in psychology from the New School for Social Research in New York and
a BA from Brandise University in Massachusetts. This training and her extensive business
background have given Jane a unique perspective into both doing business on the internet
and discovering what people want by asking the right kinds of questions.
Jane takes care of customer service and marketing. To her every client, large or small, is
treated as a VIP.
|JPE Advertising motto:
"Help others succeed
and you guarantee your own success."
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